Performance Marketing Manager
Core
Lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels to generate qualified B2B leads and drive revenue growth.
Role type
Senior IC performance marketing manager (paid media)
Builds
Full-funnel B2B lead generation campaigns and optimized marketing funnels
Domain
B2B SaaS / Digital Advertising
Required skills
Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, A/B testing, funnel optimization, attribution modeling, ad copywriting, budget management
Preferred skills
HubSpot, Salesforce, Marketo, Canva, Adobe Creative Suite, CRO tools
Technologies
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, X Ads, GA4, GTM
Responsibilities
Build and optimize campaigns across Google, Meta, LinkedIn, TikTok, Reddit, and X; conduct A/B testing on creatives, headlines, and audiences; audit tracking and attribution; analyze funnel performance; collaborate with Marketing and Sales teams.
Seniority
Mid-Senior, hands-on IC