Strategic Marketing Specialist_appartenente alle categorie protette (L.68/99) - Milano - Rif. 100040
Core
Define, manage, and optimize client communication strategies by analyzing market trends, competitors, and customer data to establish targets, positioning, and value propositions.
Role type
Strategic Marketing Specialist
Builds
Integrated media, digital, and data-driven communication strategies for national and international brands
Domain
Marketing & Communications
Deliverable
product features
Required skills
Market analysis, competitor analysis, target definition, positioning, value proposition development, marketing plan coordination, KPI monitoring, data interpretation, digital and offline channel knowledge
Preferred skills
Strategic thinking, project management, stakeholder collaboration, innovation mindset
Technologies
Media planning tools, performance marketing platforms, programmatic advertising systems, social media management tools
Responsibilities
Define marketing strategies aligned with business objectives, analyze market and competitor trends, develop and coordinate marketing initiatives, monitor results and optimize performance
Seniority
Junior to Mid-level, open to fresh graduates with strong interest