Director Product Management
Core
Building an online lead generation business for the Asia Pacific Region from the ground up, designing the business model, end-to-end processes, and marketing technology stack to improve conversion from awareness to consideration.
Role type
Director, Product Management (Lead Generation)
Builds
Online lead generation business, end-to-end processes, marketing technology stack, data analytics frameworks
Domain
Digital Marketing, Lead Generation, Asia Pacific Region
Deliverable
product features
Required skills
Business model design, process definition and implementation, UX and conversion optimization, MarTech stack management, data analytics framework setup, cross-functional project leadership
Preferred skills
Healthcare or hearing care industry experience, Revenue Management and P&L experience
Technologies
MarTech stack, CRM, Ad impression tracking tools
Responsibilities
Design and build the business model including commercial logic and unit economics; Define and implement end-to-end processes from Ad impression to CRM communication; Drive UX and conversion improvements through research and testing; Set up and manage the marketing technology stack; Establish data collection and reporting frameworks for product analytics; Communicate progress and insights to senior stakeholders
