Gerente de Marketing, Performance & Comunicação | Mercado Imobiliário
Core
Lead end-to-end marketing, performance, and communication strategy for a real estate operation managing a portfolio of over 7 developments across all stages.
Role type
Senior Marketing & Performance Manager (Real Estate)
Builds
Marketing campaigns, brand positioning, and demand generation for real estate developments
Domain
Real Estate / Construction
Required skills
End-to-end marketing strategy, omnichannel management, budget optimization, funnel restructuring, Smarketing integration, internal communications, team leadership, data-driven decision making
Preferred skills
Real estate, construction, or development industry experience
Technologies
CRM, SEO, OOH, DOOH, digital media
Responsibilities
Lead marketing and communication strategy for developments including positioning and launches; Manage omnichannel strategies integrating digital media, SEO, CRM, OOH, DOOH, and radio; Manage budgets and optimize KPIs like CAC, CPL, ROAS, ROI, VGV, and VSO; Restructure acquisition and conversion funnels; Integrate marketing and sales teams; Lead internal communications and endomarketing; Lead multidisciplinary teams and agencies; Use market data to direct investments and strategic decisions