Digital Marketing Specialist
Core
Develop and execute annual media strategies and manage day-to-day media planning, execution, and budgets for awareness, consideration, and conversion campaigns for Electrolux and AEG brands in Italy.
Role type
Digital Marketing Specialist (Media Strategy & Execution)
Builds
Media campaigns across search, display, social, and affiliate channels for home appliance brands
Domain
Consumer electronics / Home appliances
Required skills
Digital media strategy, Media planning & budget management, Google Ads (Search, Display, Pmax), Meta Ads Manager, Amazon Ads Manager, TikTok Ads, Affiliate marketing management, Data analysis
Preferred skills
Affiliate program familiarity (AWIN, TradeDoubler), Spanish or French language skills
Technologies
Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok
Responsibilities
Develop annual media strategies, Manage media planning and budgets, Optimize Google Search/Display/Pmax campaigns, Optimize social media campaigns on TikTok and Meta, Optimize Amazon Ads campaigns, Monitor affiliate marketing campaigns, Analyze campaign performance and provide insights
Seniority
Mid-level, hands-on IC