Líder de Contenido de Marca y E-Commerce
Core
Brand and E-commerce content leader responsible for strategic research, benchmarking, and creating digital content playbooks, messages, and assets to launch and improve products.
Role type
Senior Brand & E-commerce Content Lead
Builds
Digital content assets (landing pages, listings, emails, blogs) and brand messaging playbooks
Domain
Retail (mattresses, kitchen appliances) / E-commerce
Deliverable
product features
Required skills
Strategic research, benchmarking, copywriting, content marketing, brief creation, claim validation, cross-functional collaboration
Preferred skills
Experience with marketplaces, creative testing, content auditing
Technologies
Shopify
Responsibilities
Research categories, consumers, and competitors; translate rationales into playbooks and messaging architecture; write titles, descriptions, and landing page content; create briefs for design and video teams; audit content consistency across channels; document learnings and update content libraries.
Seniority
Senior, hands-on IC