Marketing Effectiveness Regional Manager
Core
Regional Marketing Effectiveness Manager enabling Diageo marketers to drive growth by applying global analytics tools and methodologies to local business challenges.
Role type
Senior regional marketing effectiveness manager (analytics & strategy)
Builds
Regional marketing performance objectives and actionable recommendations for brand activation
Domain
FMCG (Alcohol) + Marketing Analytics & Econometric Modelling
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing analytics, econometric modelling (MMM, attribution, incrementality testing), media analytics, large dataset synthesis, stakeholder management, project management, business performance analysis
Preferred skills
Experience with Catalyst, Sensor, Business Driver Mix, Talkability tools, scenario planning, data-informed decision making
Technologies
Catalyst, Sensor, Business Driver Mix, Talkability, Test & Control
Responsibilities
Partner with regional, category, and brand stakeholders to understand business questions and deliver Marketing Effectiveness plans; Execute regional measurement agenda in collaboration with the Global Marketing Effectiveness team; Support delivery of marketing performance objectives through application of global tools and recommendations; Drive adoption of global effectiveness tools and ensure markets have appropriate data and measurement frameworks; Identify data, process, or capability gaps and escalate recommendations to the ME Lead.
Seniority
Senior, hands-on IC with regional leadership scope