Digital Marketing Manager
Core
Drive strategic vision and execution for end-to-end digital marketing initiatives across B2B and B2C audiences, focusing on email marketing, paid media, and campaign optimization.
Role type
Senior Digital Marketing Manager
Builds
High-converting digital campaigns, multi-touch customer journeys, and optimized acquisition funnels
Domain
B2B and B2C marketing, demand generation
Required skills
Email marketing strategy, paid media management, audience segmentation, campaign optimization, A/B testing, stakeholder partnership, budget management, creative brief management, funnel analysis, cross-market communication
Preferred skills
Experience with multinational companies, iterative testing methodologies, data-driven decision making
Technologies
Email marketing platforms, paid media platforms, analytics tools, CRM systems
Responsibilities
Develop and execute integrated digital marketing campaigns across email, paid media, landing pages, and other digital channels. Own email marketing programs including audience segmentation, campaign planning, copy development, deployment, testing, reporting, and optimization. Build multi-touch journeys that nurture enterprise prospects and support consumer acquisition throughout the funnel. Partner with Product, Content, Sales, and other stakeholders to align targeting, messaging, offers, and campaign timing with business objectives. Support and optimize the digital panelist recruitment funnel, balancing acquisition volume, quality, and cost per acquisition. Manage campaign execution with external agencies, vendors, and platform partners, holding partners accountable to agreed-upon KPIs. Monitor budgets and performance, reallocating investment toward the audiences, channels, and tactics that deliver the strongest results. Brief, review, and deploy creative and messaging in accordance with channel requirements, brand standards, and compliance guidelines. Lead a structured A/B testing program across segmentation, subject lines, copy, creative, landing pages, calls to action, and channel mix. Translate campaign data into clear dashboards, performance reports, and recommendations for senior stakeholders. Coordinate multiple complex campaigns and deadlines while maintaining high standards for accuracy, quality, and follow-through.
