Digital Marketing Executive
Core
Create short-form video content and manage paid social campaigns to drive patient bookings for a chiropractic clinic.
Role type
Digital Marketing Executive (Video Production & Performance Marketing)
Builds
Short-form video content for TikTok/Reels/Shorts and Meta/Google ad campaigns
Domain
Healthcare (Chiropractic) + Digital Marketing
Required skills
Short-form video production, AI content generation tools (Sora, Luma Dream Machine, HeyGen, Synthesia), Meta Ads management, Google Ads management, video editing (CapCut, Premiere Pro), conversion tracking, pixel setup, event tracking, remarketing, analytical problem-solving
Preferred skills
SEO, email marketing, healthcare/wellness industry background
Technologies
TikTok, Instagram, Facebook, Meta Business Suite, Google Ads, Google Analytics, Tag Manager, Sora, Luma Dream Machine, HeyGen, Synthesia, CapCut, Premiere Pro
Responsibilities
Film and edit short-form videos for social media, write scripts for video content, plan and run Meta and Google ad campaigns, optimize ad performance (CTR, CPL, ROI), conduct A/B testing on creatives and copy, manage conversion tracking and pixel setup
Seniority
Mid-level, hands-on IC
