Digital Marketing Coordinator
Core
Develop and execute digital strategy, including creative social media and paid media planning, to build brand equity and product awareness for Vans Mexico.
Role type
Digital Marketing Coordinator
Builds
Social media content, paid media campaigns, and CRM strategies for Vans Mexico
Domain
Action sports footwear retail
Deliverable
product features
Required skills
Paid media strategy, social media management, ad campaign management (Meta, Google, TikTok), email marketing, CRM strategy, consumer insights analysis, budget monitoring
Preferred skills
Experience in digital area of retail brands
Responsibilities
Manage paid media strategy across third-party channels, oversee content creation for social media accounts, track social media responses, coordinate paid media planning and execution, monitor budget and purchase orders, manage CRM strategy
Seniority
Mid-level, hands-on IC