Marketing Manager
Core
Develop and execute offline and online marketing strategies to drive brand awareness, customer acquisition, and business growth.
Role type
Marketing Manager
Builds
Marketing campaigns, digital initiatives, and customer engagement programs
Domain
General business / Startup environment
Required skills
Digital marketing strategy, Paid media management, Social media marketing, SEO, CRM campaign management, Branding, Data analytics, KPI development, Vendor management
Preferred skills
Startup experience, Financial services/Retail/Consumer industry experience
Technologies
CRM, SEO tools, Analytics platforms
Responsibilities
Develop and execute marketing campaigns across online and offline channels, Manage digital marketing initiatives including paid media, social media, SEO, and CRM campaigns, Coordinate branding and merchant marketing activities, Analyze campaign performance and optimize acquisition strategies, Collaborate with Sales and Operations teams to support business growth, Manage relationships with agencies and marketing vendors, Support customer retention and engagement initiatives, Monitor market trends and competitor activity, Develop marketing KPIs and reporting dashboards
