Senior Marketing Manager
Core
Lead local marketing strategy, brand growth, and customer acquisition for a fashion footwear brand in Singapore.
Role type
Senior Marketing Manager
Builds
Brand presence, customer engagement, and sales growth for VIVAIA footwear
Domain
Fashion / Footwear / Retail
Deliverable
product features
Required skills
Integrated marketing strategy, digital performance marketing, social media strategy, influencer/KOL management, retail marketing, CRM/loyalty programs, budget management, team leadership, data analytics
Preferred skills
Experience in fashion, footwear, beauty, lifestyle, or consumer brands
Technologies
Meta/Facebook/Instagram, Google Ads, TikTok, YouTube, SEO/SEM, Email marketing, CRM, E-commerce platforms
Responsibilities
Develop and execute integrated marketing strategies for the Singapore market; Lead end-to-end planning of online and offline campaigns; Manage digital marketing across paid social, search, and email; Oversee social media content and influencer partnerships; Support retail store launches and offline activations; Drive customer retention and loyalty through CRM campaigns; Manage the annual marketing budget and vendor relationships; Lead and mentor the marketing team; Report on performance against KPIs
Seniority
Senior, hands-on IC