Marketing Manager
Core
Own and drive a portfolio of marketing projects end-to-end, from scoping through launch and results tracking, collaborating with Marketing, Content, and Product teams to turn insights into measurable results.
Role type
Marketing Manager (hands-on generalist)
Builds
Content and community strategies, brand presence across digital channels, engagement processes for students/graduates/alumni
Domain
Education technology / Consumer services
Deliverable
product features
Required skills
End-to-end project management, market and audience analysis, content strategy, social media management, community management, brand guideline development, cross-functional coordination, data-driven performance tracking, AI tool application
Preferred skills
Education technology experience, content creation, crisis communication
Technologies
AI tools for product building, funnel optimization, design, copywriting, or agent development
Responsibilities
Own and drive multiple marketing projects end-to-end; Analyze market and audience feedback to create actionable initiatives; Develop and execute content and community strategies; Establish and grow brand presence across social media and digital channels; Build guidelines and playbooks for consistent brand messaging; Track project performance and report key metrics; Identify opportunities to improve brand visibility and engagement; Scout, test, and scale new channels and platforms
Seniority
Mid-level, hands-on IC
