Global marketing manager CS & IB
Core
Leads global marketing activities for Customer Services (CS) and Install Base (IB) portfolios, focusing on value proposition creation, segmentation, and sales enablement.
Role type
Global marketing manager (B2B services)
Builds
Service marketing communication, sales enablement materials, and cohesive marketing plans for Philips' CS & IB portfolio.
Domain
Healthcare technology / Customer Services
Deliverable
product features
Required skills
Global matrix organization experience, portfolio creation and development, Lean/Continuous Improvement methodology, customer needs analysis, strategic positioning, cross-functional collaboration
Preferred skills
Customer Services or Healthcare industry experience, Green Belt/Black Belt certification, eCommerce or Consumer Marketing background
Technologies
Marketing dashboards, data collection protocols
Responsibilities
Lead global CS & install base marketing activities, build and manage service marketing communication across touchpoints, create sales enablement materials, lead KOL engagement and voice of the customer initiatives, participate in product development from ideation to order, facilitate annual marketing planning, maintain marketing measurement frameworks, represent Philips externally on service portfolio issues
Seniority
Mid-level, hands-on IC
