Koordynator/-ka ds. Analiz i Efektywności Programów Zaangażowania Konsumentów
Core
Prepare analyses and recommendations for consumer engagement programs across all sales channels and brand touchpoints; monitor program efficiency and evaluate impact on acquisition, retention, and loyalty using data and BI tools.
Role type
Consumer engagement program analyst
Builds
Consumer engagement programs and data-driven optimization recommendations
Domain
FMCG retail and consumer marketing
Deliverable
dashboards & analysis
Required skills
SQL, Excel, Power BI, data analysis, business process improvement, stakeholder collaboration
Preferred skills
FMCG industry experience, English (very good)
Responsibilities
Prepare analyses and recommendations for consumer engagement programs; monitor program efficiency and evaluate impact on consumer metrics; identify optimization areas and recommend actions to increase program effectiveness and ROI; collaborate with other departments on data-driven decision-making.