Product Marketing Manager
Core
Develop go-to-market strategies, product messaging, and market positioning for SHIELD's fraud intelligence platform to help digital businesses eliminate fake accounts and stop fraudulent activity.
Role type
Product Marketing Manager (B2B SaaS)
Builds
SHIELD Device ID and actionable fraud intelligence platform
Domain
Cybersecurity / Fraud Intelligence / B2B SaaS
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, content development, sales enablement, thought leadership, competitive analysis, website content management
Preferred skills
B2B SaaS experience, international market knowledge
Responsibilities
Develop comprehensive product marketing plans from concept to launch; create sales enablement materials like pitch decks and battlecards; serve as liaison between marketing and product teams; lead customer engagement at trade shows; localize core product messaging for global regions; research competitive landscape; update website content; write thought leadership content like case studies and press releases.