Digital Marketing Executive (Singapore)
Core
Develop and execute digital marketing strategies, manage online presence, organize events, and drive leads for software and training businesses.
Role type
Digital Marketing Executive
Builds
Marketing campaigns, event programs, and brand presence for software and training products
Domain
Digital Marketing / SaaS / Training
Deliverable
product features
Required skills
SEO, SEM, social media management, content creation, event organization, affiliate marketing, PR, Google Analytics, email marketing automation, influencer outreach
Preferred skills
Competitive research, budget management, vendor coordination
Technologies
Google Ads, Facebook Ads, Google Analytics, Google Search Console
Responsibilities
Develop digital marketing strategies across SEO, SEM, email, social media, and display advertising; oversee website and social media updates; organize industry and client engagement events; support affiliate marketing programs; execute PR strategies and press release distribution; analyze performance using analytics tools; manage email campaigns with segmentation and personalization; track marketing trends and competitive landscape.
Seniority
Mid-level, hands-on IC
