Gerente de BI — Mídia, Marketing e Performance
Core
Build a BI & Analytics operation from scratch to connect media/marketing investments to business results (sales, leads, traffic) for global accounts and major brands.
Role type
Senior Manager, Business Intelligence & Analytics
Builds
Integrated analytics operations, executive dashboards, and measurement models linking media spend to commercial outcomes.
Domain
Marketing, Media, Advertising, and Performance Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Media measurement (online/offline), Marketing metrics, Data visualization (PowerBI, Tableau, Looker), User journey analysis, Social Listening, Executive reporting, Team leadership
Preferred skills
Building operations from zero, Strategic roadmap definition, Cross-functional collaboration
Technologies
SQL, PowerBI, Tableau, Looker
Responsibilities
Structure BI/Analytics processes and KPIs, Lead a team of 1 Supervisor and a forming squad, Integrate online and offline media data, Analyze ROI and efficiency of media investments, Create executive dashboards, Present insights to stakeholders
Seniority
Manager, hands-on leadership