Marketing and Communication Manager
Core
Senior strategic leader for digital content and brand communication strategy in the Brazilian market, focusing on demand generation, lead acquisition, and conversion.
Role type
Senior Marketing and Communication Manager
Builds
Digital content strategies, social media campaigns (Instagram, Reels, videos), and communication initiatives for the AdMan brand.
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Digital content strategy, social media management (Instagram), copywriting, demand generation, lead conversion, KPI analysis, cross-functional collaboration, resource coordination, AI tools for marketing
Preferred skills
E-commerce and marketplace experience (Mercado Livre, Shopee, Amazon), B2B or tech company background, performance marketing, SEO, branding, event content production, Spanish language proficiency
Technologies
Video editing tools, graphic design tools, digital marketing analytics platforms, Slack, AI content tools
Responsibilities
Define and execute digital content and communication strategy; analyze audiences and define messaging/channels; plan and develop content formats (Reels, videos, carousels); manage editorial calendar and campaigns; track metrics and optimize performance; coordinate internal and external resources; collaborate with Marketing and Commercial teams; monitor digital trends and AI applications.