Senior Performance Marketing Specialist ID88590
Core
Senior Performance Marketing Specialist owning paid acquisition and full B2B funnel analytics for US clients.
Role type
Senior IC performance marketing specialist (B2B)
Builds
Paid acquisition campaigns and lead generation pipelines for US B2B market
Domain
B2B SaaS/Technology marketing
Required skills
Google Ads, GA4, B2B funnel analytics, conversion tracking, attribution modeling, budget management, A/B testing, hypothesis-driven experimentation, CRM data analysis, mentoring
Preferred skills
Clutch platform, LinkedIn Ads, Microsoft Ads, AI/LLM advertising tools, complex sales funnel navigation
Technologies
Google Ads, GA4, Clutch, LinkedIn Ads, Microsoft Ads, AI/LLM tools
Responsibilities
Own and optimize Google Ads and other paid acquisition channels; manage acquisition through Clutch and LinkedIn Ads; plan campaigns, budgets, targeting, and testing; monitor performance, lead quality, and pipeline contribution; analyze full B2B funnel from traffic to qualified opportunities; work with GA4 and CRM data to identify growth opportunities; build hypotheses, run experiments, and scale results; contribute to performance strategy, budgeting, and forecasting; mentor a PPC specialist; help build scalable performance marketing processes.
Seniority
Senior, hands-on IC with mentoring responsibilities
