Marketing Manager |SaaS B2B
Core
Lead demand generation and growth for a SaaS B2B company by maturing and scaling an existing marketing structure.
Role type
Senior Growth Marketing Manager
Builds
Unified growth engine combining paid and organic acquisition channels
Domain
SaaS B2B / Growth Marketing
Required skills
Growth marketing strategy, Paid media management, Organic search (SEO) expertise, Funnel optimization, Data-driven decision making, Team leadership, Agency management, A/B testing, Budget allocation, Stakeholder management
Preferred skills
Experience scaling marketing teams, Deep understanding of CAC/LTV metrics, Strategic vision combined with tactical execution
Technologies
Google Ads, Facebook Ads, SEO tools, Analytics platforms, CRM systems
Responsibilities
Define channel priorities based on efficiency metrics, Connect growth strategy with Sales and Customer Success, Lead internal marketing team and manage external agencies, Run experimentation cycles, Manage paid media campaigns, Evolve organic content and social strategies, Monitor funnel metrics and report to the founder
Seniority
Senior, hands-on IC with leadership responsibilities
