Digital Marketing Executive
Core
Lead strategic planning and execution of integrated marketing campaigns to generate leads and increase sales.
Role type
Digital Marketing Executive
Builds
Integrated marketing campaigns across paid channels, social media, content, and email
Domain
Digital Marketing / E-commerce
Deliverable
product features
Required skills
Paid media management (Google Ads, Meta, YouTube), SEO strategy, Content planning and copywriting, Marketing analytics, Project management, Creative concept development
Preferred skills
KOL collaboration, Brand development, Multi-channel marketing strategies
Technologies
Google Ads, GDN, Meta Ads, Google Analytics, AdWords Editor, TikTok, Xiaohongshu, Instagram
Responsibilities
Develop and execute digital marketing campaigns across paid, display, content, and email channels; Optimize campaigns for lead generation, customer acquisition, and revenue growth; Translate data insights into actionable strategies; Implement SEO strategies to improve organic rankings; Collaborate with KOLs on campaigns and social initiatives; Create headlines, slogans, and body copy for marketing collateral; Conceptualize and develop artwork for marketing materials; Brainstorm creative growth strategies.