Manager/Senior Manager, Digital and Media (Integrated Performance Marketing)
Core
Develop and manage global paid media strategy across 15-20 international markets, integrating paid and owned media channels to drive destination marketing for STB.
Role type
Senior Manager, Integrated Performance Marketing
Builds
Global paid media campaigns, integrated search strategies, and data-driven marketing frameworks for STB's travel business.
Domain
Travel & Tourism, Digital Marketing
Required skills
Paid media strategy, multi-market campaign management, programmatic advertising, search engine optimization (SEO), generative engine optimization (GEO), data analysis, test-and-learn methodology, Conversion-API (CAPI) management, martech ecosystem development.
Preferred skills
Experience with social media platforms, video advertising, audience data insights, GenAI application in marketing.
Technologies
Programmatic platforms, Search engines, Social media platforms, Conversion-API, Martech tools.
Responsibilities
Develop paid media strategy aligned with business objectives across international markets; manage and optimize always-on media performance across social, programmatic, search, and video channels; execute test-and-learn agendas to uncover new audience reach methods; connect media efforts to key business outcomes; shape marketing data strategy and enhance CAPI infrastructure.
Seniority
Senior Manager, strategic planning & hands-on execution