Marketing Manager
Core
Lead integrated marketing activity to drive revenue, bookings, and brand value for a world-famous tourism destination (Waitomo Glowworm Caves) across direct consumer and B2B channels.
Role type
Senior Marketing Manager (Tourism/Destination)
Builds
Integrated marketing campaigns, digital acquisition channels, and brand storytelling for a global tourism business.
Domain
Tourism, Destination Marketing, Travel
Deliverable
product features
Required skills
Integrated marketing planning, paid media acquisition, SEO and website performance optimization, CRM management, B2B trade marketing, data analytics, agency management
Preferred skills
Experience in tourism attractions, wholesale distribution, or trade marketing
Responsibilities
Develop and deliver annual marketing plans; create campaigns responding to seasonality and capacity; lead direct acquisition across paid search, social, and video; improve website conversion pathways; support trade partners with toolkits and training; manage marketing teams and agencies
Seniority
Mid-Senior, hands-on IC
