Digital Marketing Manager (m/w/d)
Core
Responsible for digital marketing activities with a focus on SEO, SEA, GEO, and lead generation to enhance digital visibility and acquire future students.
Role type
Digital Marketing Manager
Builds
Digital visibility and student acquisition campaigns for a business school
Domain
Education / Digital Marketing
Required skills
SEO, SEA, GEO, AI Search, Analytics & Reporting, Content Creation, Social Media Management, Budget Management
Preferred skills
Experience with AI tools (ChatGPT, Claude, Gemini), Knowledge of current digital trends
Technologies
SEO tools, SEA platforms, GEO tools, Analytics tools, Reporting tools, Social Media platforms
Responsibilities
Plan, implement, and evaluate digital marketing measures based on KPIs; Analyze and optimize website performance; Manage social media channels and create content; Develop and execute campaigns for student acquisition; Manage budget allocation
Seniority
Mid-level, hands-on IC
