Digital Marketing & Growth Manager
Core
Generate qualified inquiries and leads for meeting, event, and broadcast services across five channels (Social Media, Platforms, Newsletter, Webinars, Events) to support B2B clients in presenting products via immersive experiences.
Role type
Growth Manager (B2B Lead Generation)
Builds
Integrated marketing campaigns and lead pipelines for a technology-enabled meeting and event platform
Domain
B2B Services / Events & Media Technology
Required skills
B2B lead generation, multi-channel campaign management, CRM & funnel tracking, webinar management, event concept execution, sales handover, content strategy, community management, data analysis
Preferred skills
Experience in events and media industry, establishing sales campaigns, industry-specific targeting, networking
Technologies
LinkedIn, CRM systems, MS Office, AI tools
Responsibilities
Manage and expand presence on B2B platforms and external listings; Plan and execute webinars and online formats for demand generation; Organize in-house events (Viewings, Showcases) for lead generation; Track KPIs (Leads, Conversion, Pipeline) and provide actionable recommendations; Qualify and hand over leads to the sales team
Seniority
Mid-level, hands-on IC
