Marketing Manager | Footwear Brand
Core
Drive brand awareness and maximize sales for a South African footwear brand through innovative digital marketing strategies and campaign execution.
Role type
Marketing Manager (Digital & E-commerce)
Builds
Digital campaigns, social media content, and e-commerce initiatives for a retail footwear brand.
Domain
Retail / Footwear / Digital Marketing
Deliverable
product features
Required skills
Social media management, digital marketing strategy, content creation, e-commerce operations, data analysis, campaign coordination, email marketing, ad platform proficiency (Facebook Ads, Google AdWords), vendor management.
Preferred skills
Visual communications, crisis communication, process development, team training.
Technologies
Facebook Ad Manager, Mailchimp, Google AdWords, MS Office, LinkedIn, Instagram, YouTube, Twitter.
Responsibilities
Develop and launch new marketing campaigns, manage day-to-day social media channels, monitor and analyze digital media performance, coordinate online campaigns, maintain website product content, support email marketing initiatives, track budgets, and manage vendor relationships.
Seniority
Mid-level, hands-on IC