Marketing Manager (Residential Developments)
Core
Develop and execute comprehensive marketing strategies for residential developments, leading launch campaigns and managing multi-channel activities to drive lead generation and sales outcomes.
Role type
Marketing Manager (Residential Real Estate)
Builds
Launch campaigns for new residential projects
Domain
Real Estate / Residential Developments
Deliverable
product features
Required skills
Marketing strategy development, Campaign management, Digital marketing, Lead generation, Multi-channel marketing, Budget management, Content creation, Data analysis, Relationship building, Market intelligence
Preferred skills
Experience with sales teams and agents, Knowledge of Western Cape property market
Technologies
Google Ads, Social media platforms, Website content management
Responsibilities
Lead planning and management of launch campaigns for new projects, Coordinate multi-channel marketing activities including digital, social media, print, and outdoor advertising, Oversee marketing performance metrics and optimize campaigns for lead generation, Manage marketing budgets to ensure cost-effective delivery, Create compelling marketing collateral such as brochures and presentations, Cultivate relationships with estate agents and sales partners, Gather and analyze feedback from sales agents to inform targeted initiatives, Prepare detailed reports on campaign results and market intelligence
