Senior Digital Marketing Expert (w/m/d) - Vor Ort | München oder Berlin
Core
Senior Digital Marketing Expert responsible for generating qualified demand and activating customers across the licensing and performance rights distribution business.
Role type
Senior Digital Marketing Expert
Builds
Digital marketing campaigns, automated customer journeys, and content strategies for licensing and performance rights distribution.
Domain
Music licensing and performance rights distribution
Required skills
Performance marketing, Marketing automation, Customer journey mapping, Data analysis & KPI tracking, A/B testing, Conversion optimization, Stakeholder management, Content strategy
Preferred skills
Experience with SAP Emarsys, Salesforce, or HubSpot, Landing page optimization, Heatmap analysis, Vendor management
Technologies
Emarsys, Google, Meta, Salesforce, HubSpot
Responsibilities
Develop and execute digital marketing strategies for awareness and market presence; Plan and steer digital campaigns to generate qualified leads; Analyze campaigns to optimize performance and derive new business development potentials; Develop and optimize automated customer journey and lifecycle tracks; Manage brand, communication, and content concepts; Optimize digital touchpoints including landing pages and website; Develop new customer activation formats; Optimize lead costs and quality; Manage service providers with budget responsibility.
Seniority
Senior, hands-on IC
