Trade Marketing Manager - HOKA
Core
Develop and execute consumer-led trade marketing strategies, retail experiences, and seasonal Go-To-Market plans to strengthen brand awareness and support commercial growth for HOKA in the Iberia region (primary focus: Spain).
Role type
Trade Marketing Manager
Builds
Wholesale retail experiences, seasonal brand activations, and consumer touchpoints across in-store, window, and digital channels
Domain
Footwear retail / Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, retail experience management, Go-To-Market planning, stakeholder relationship building, budget management, team leadership, omnichannel marketing, project management
Preferred skills
Experience leading a team, retail footwear/fashion/sporting goods/lifestyle brand background, Microsoft Office proficiency
Technologies
Microsoft Office
Responsibilities
Lead trade initiatives, retail activations, and Field Experience teams; manage trade marketing investments and agency relationships; collaborate with Commercial, Community, Retail, and Brand Marketing teams; establish measurement frameworks for initiatives; build trusted relationships with internal and external stakeholders
Seniority
Mid-Senior, hands-on IC with team leadership responsibilities