Marketing Manager
Core
Own the marketing strategy, brand, budget, campaigns, digital and social media, agencies, community management, activations, customer communications and marketing performance for a financial services organization.
Role type
Marketing Manager
Builds
Brand growth, customer engagement, and business performance through integrated marketing campaigns and digital presence.
Domain
Financial services
Required skills
Marketing strategy development, brand management, integrated campaign execution, digital and social media strategy, market intelligence analysis, budget management, agency and supplier management, performance reporting, team leadership, PowerPoint and Excel proficiency.
Preferred skills
Experience in funeral services, insurance, or other regulated environments, South African language proficiency.
Responsibilities
Develop and execute annual marketing strategy and budget; own brand positioning and messaging across all touchpoints; lead traditional, digital, and social campaigns from concept to optimization; manage digital, website, and paid media strategies; monitor market trends and provide actionable insights; manage marketing expenditure and track KPIs; oversee agencies and suppliers; lead community management and handle customer enquiries; partner with Sales on lead generation and events; support internal communications; ensure compliance with regulatory requirements.
Seniority
Mid-Senior, hands-on IC with team leadership experience