Global CRM & Lifecycle Marketing Manager
Core
Owns the design, build, and optimization of automated client communication journeys (email and WhatsApp) across the lead-to-first-trade funnel for a multi-regulated CFD broker.
Role type
Senior hands-on IC lifecycle marketing manager
Builds
Automated email and WhatsApp marketing journeys
Domain
Financial services (CFD trading) + Marketing Automation
Required skills
Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, SQL), WhatsApp marketing management, conversion optimization, email deliverability, regulatory compliance
Preferred skills
AMPscript, Marketing Cloud Next (Data Cloud, identity resolution, Flow)
Technologies
Salesforce Marketing Cloud, WhatsApp
Responsibilities
Design and optimize automated journeys across four funnel stages; manage audience segmentation and suppression logic; build and deploy email campaigns; manage WhatsApp channel end-to-end; lead A/B testing on messaging and timing; report on funnel conversion metrics.
Seniority
Senior, hands-on IC