Online Marketing Manager (m/w/d)
Core
Driving global growth for a portfolio of brands (ALCINA, Alpecin, etc.) by developing and optimizing digital marketing channels, performance campaigns, and AI-driven workflows.
Role type
Senior Online Marketing Manager (Performance & AI)
Builds
Performance marketing campaigns, AI-agent workflows, and cross-channel media strategies for global brands.
Domain
Consumer Goods / Digital Marketing / AI
Deliverable
production ML models
Required skills
Performance marketing, Multi-channel mechanics, KPI management, Data-driven campaign control, AI tools & agents, Prompt engineering, Process automation, Strategic thinking, Analytical thinking, Innovation
Preferred skills
Hands-on mentality, Flexibility, Knowledge sharing
Technologies
AI tools, AI agents, WolffGPT Studio, AI Academy
Responsibilities
Strategically develop and operationally steer cross-brand online marketing activities with a focus on performance and media strategy; Develop, test, and optimize AI agents, prompts, and workflows for campaign planning and analysis; Coordinate international online marketing activities with local brand management and agencies; Develop cross-channel media and measurement approaches including KPI logics and testing roadmaps.
