Digital Marketing & E-Commerce Manager
Core
Own digital marketing strategy and online revenue growth for a portfolio of e-commerce brands.
Role type
Senior Digital Marketing & E-Commerce Manager
Builds
Online revenue, brand positioning, and paid media campaigns for multiple brands
Domain
E-commerce / Online Retail
Required skills
Google Ads, Google Merchant Center, Meta advertising, Klaviyo, GA4, SEO strategy, CRO, budget management, data analysis, copywriting, feed management
Preferred skills
Google and Meta certifications, Shopify or WooCommerce expertise, creator/influencer programme management
Technologies
Google Ads, Google Merchant Center, Meta, Klaviyo, GA4, Shopify, WooCommerce
Responsibilities
Develop annual and seasonal marketing plans; Personally manage Google Ads and Google Merchant Center; Establish Meta advertising strategy and execution; Build and optimise email flows; Set and manage SEO strategy; Monitor MER, CAC, and channel performance; Manage budgets and campaign pacing; Brief and manage freelancers and creators.
Seniority
Senior, hands-on IC