Marketing Manager Core Lab, Diagnostics
Core
Drive marketing strategies and deliver deep subject matter expertise for Core Lab and Haematology diagnostics solutions to customers and patients.
Role type
Marketing Manager (Diagnostics)
Builds
End-to-end solution lifecycles, pricing strategies, demand forecasting, and market positioning for Core Lab diagnostics.
Domain
Healthcare / Diagnostics / Core Lab & Haematology
Deliverable
product features
Required skills
Marketing leadership, solution lifecycle management, KOL relationship building, market insights, competitor mapping, tender/contract submission, financial performance management, regulatory compliance
Preferred skills
Core-Lab and Haematology subject matter expertise, tertiary qualification in pathology/science/business/marketing, deep understanding of New Zealand healthcare systems and laboratory processes
Technologies
None stated
Responsibilities
Develop and execute comprehensive marketing strategies and customer value propositions; Manage end-to-end solution lifecycles including pricing and demand forecasting; Establish relationships with Key Opinion Leaders and executive healthcare stakeholders; Lead actionable market insights and competitor mapping; Collaborate with Strategic Key Account teams for tender submissions; Monitor industry trends and experiment with novel approaches; Drive financial performance targets and solution profitability; Ensure compliance with supply chain and regulatory standards.
Seniority
Manager, strategic execution