Online Marketing Manager (m/w/d) D2C & E-Commerce
Core
Managing D2C & E-Commerce digital sales channels, including CRM, app growth, affiliate programs, and marketplace activations.
Role type
Online Marketing Manager (D2C & E-Commerce)
Builds
Automated email campaigns, app growth initiatives, affiliate programs, Shopify store activations, and marketplace product launches.
Domain
E-Commerce / Digital Marketing
Deliverable
product features
Required skills
CRM & Lifecycle Marketing, App Growth Marketing, Affiliate & Partner Management, Shop & Marketplace Activation, Analytics & Agency Management, Content Creation
Preferred skills
HubSpot, Google Analytics 4 (GA4), UTM tracking, ROAS/CAC/CTR analysis, English communication
Technologies
HubSpot, AWIN, Shopify, Google Analytics 4 (GA4)
Responsibilities
Develop automated and personalized email campaigns; Drive app adoption and market new app features; Manage and expand the affiliate program; Plan and execute actions in the Shopify shop and marketplaces; Analyze online shop performance and manage SEA agency based on KPIs
Seniority
Mid-level, hands-on IC
