Performance Marketing Manager:in (m/w/d) Schwerpunkt SEA
Core
Planning, steering, and optimizing digital marketing campaigns with a focus on Google Ads to drive growth for a dental practice partnership model.
Role type
Performance Marketing Manager (SEA)
Builds
Google Ads campaigns, landing pages, and conversion funnels for patient acquisition and partner recruitment.
Domain
Healthcare / Dental Services / Digital Marketing
Required skills
Google Ads management, budget control, conversion rate optimization, data analysis, landing page development, tracking implementation
Preferred skills
GA4, Google Tag Manager, WordPress, candidate and customer journey mapping, innovation in performance marketing
Technologies
Google Ads, GA4, Google Tag Manager, WordPress, Perspective
Responsibilities
Plan, create, and optimize Google Ads campaigns based on clear KPIs; manage campaign budgets and pacing; develop ad copy and campaign concepts; support website and landing page development; implement tracking and create performance dashboards; monitor industry trends and test new marketing approaches.
Seniority
Mid-level, hands-on IC
