Social Media & Content Marketing Spezialist:in (m/w/d)
Core
Develop, implement, and optimize social media strategies and content marketing campaigns for a carsharing mobility provider.
Role type
Social Media & Content Marketing Specialist
Builds
Social media channels (Instagram, Facebook, TikTok), blog posts, newsletters, landing page content, and campaign assets
Domain
Mobility / Carsharing / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation (text, image, video), community management, copywriting, performance analytics, trend analysis, project management
Preferred skills
Experience with external agency coordination, visual design sense
Technologies
Meta Business Suite, Adobe Creative Cloud
Responsibilities
Develop and optimize social media strategies; create content formats (text, image, video, stories, reels); manage community engagement; plan content marketing along the customer journey; monitor performance metrics and derive optimizations; collaborate with external partners; observe industry trends and competitors
Seniority
Mid-level, hands-on IC