Digital Marketing Strategy Manager LAS
Core
Strategic and operational engine for planning and executing growth initiatives, product launches, and digital marketing strategies for large dialysis organizations and key providers.
Role type
Senior Digital Marketing Strategy Manager
Builds
Growth initiatives, product/service launches, and digital marketing campaigns for large dialysis organizations
Domain
Healthcare / Medical Device / Dialysis
Deliverable
product features
Required skills
Marketing strategy, project management, cross-functional collaboration, digital marketing tools, content development, customer relationship management, data analytics
Preferred skills
MBA, healthcare industry experience, Spanish language proficiency
Technologies
CMS, marketing automation platforms
Responsibilities
Develop provider-focused marketing strategies and KPIs; lead planning and rollout of assigned programs; execute day-to-day marketing activities for US large dialysis portfolio; partner on promotional materials and digital content; track and measure program success metrics.
Seniority
Senior, hands-on IC
