Performance Marketing Specialist (Temporary – Maternity Leave Cover)
Core
Launch new regional markets and manage daily paid media campaigns with a focus on Google Ads Search to acquire qualified leads for a home care platform.
Role type
Paid Media Specialist (Temporary)
Builds
Regional market expansion campaigns and lead acquisition funnels
Domain
Healthcare / Home Care Technology
Required skills
Google Ads Search campaign management, lead generation strategy, market expansion execution, web fundamentals (WordPress), SEO understanding, A/B testing, data-driven decision making
Preferred skills
Meta Ads experience, local landing page creation, cross-functional collaboration
Responsibilities
Execute campaign launches in new regions, optimize paid media spend and performance, align acquisition strategy with paid media leads, collaborate on web structure and SEO for new markets, manage lead recovery campaigns