Content Marketing Manager (m/w/d) mit Schwerpunkt CRM & Newsletter-Marketing
Core
Managing CRM and newsletter marketing campaigns, content strategy for e-commerce shops, and customer journey optimization.
Role type
Content Marketing Manager (CRM & Newsletter focus)
Builds
Automated email sequences, segmented customer campaigns, and sales-driven content for online shops.
Domain
E-commerce / Retail (Insect, Vision, Sun protection)
Deliverable
product features
Required skills
CRM & newsletter marketing, email automation, content strategy, customer journey mapping, A/B testing, SEO, e-commerce knowledge, KPI analysis, copywriting
Preferred skills
Shopware experience, German language proficiency
Responsibilities
Planning and executing targeted newsletter campaigns, developing automated email flows, creating and coordinating content for shops and newsletters, optimizing product and marketing texts for SEO, analyzing performance metrics, collaborating with procurement and product management.