Senior Marketing Manager
Core
Senior Marketing Manager responsible for annual brand planning, campaign execution, and performance reporting across the brand and retailer marketing ecosystem for premium consumer electronics.
Role type
Senior Marketing Manager
Builds
Integrated marketing campaigns, digital advertising, retail activations, and e-commerce initiatives for consumer electronics brands.
Domain
Consumer Electronics / Retail / Marketing
Deliverable
product features
Required skills
Brand planning, campaign execution, media strategy, budget management, stakeholder coordination, performance reporting, digital marketing, retail channel management, CRM journey optimization.
Preferred skills
Experience in consumer electronics, technology, retail, e-commerce, or FMCG; managing integrated campaigns, budgets, and agencies.
Technologies
Google Ads, Social media ads, YouTube, CRM systems.
Responsibilities
Plan and manage media strategies aligned to business objectives; coordinate internal creative and external marketing briefs; develop marketing project plans with budgets; act as brand custodian for DJI; monitor category trends and competitor activity; plan and execute retail, channel, and e-commerce marketing initiatives; manage relationships with external partners and agencies; create and monitor advertising campaigns; coordinate customer digital newsletters; generate monthly advertising effectiveness and post-campaign analysis reports.
Seniority
Senior, hands-on IC