Marketing Manager
Core
Lead strategic marketing, strengthen brand equity, and drive consumer-led growth across restaurant, digital, delivery, loyalty, and franchise channels.
Role type
Senior Marketing Manager (Team Lead)
Builds
Integrated marketing strategies and commercial growth capabilities
Domain
Consumer goods / Quick Service Restaurant (QSR) / Retail
Deliverable
product features
Required skills
Strategic marketing planning, brand management, team leadership (5+ reports), consumer insights analysis, digital marketing, CRM, loyalty program management, omnichannel marketing, budget management, stakeholder engagement
Preferred skills
MBA, AI/MarTech adoption, franchise partner management
Responsibilities
Define and execute overarching marketing and growth strategy; Strengthen brand equity and drive customer acquisition, engagement, and retention; Translate consumer insights and data into commercial opportunities; Lead innovation in products, customer experiences, and digital platforms; Champion AI and data-driven marketing capabilities; Build and develop a high-performing marketing team
Seniority
Senior, hands-on IC with team leadership