Head of E-Commerce (m/w/d) D2C Growth
Core
Leading D2C growth for five fashion and lifestyle brands via online shops, email marketing, and performance channels.
Role type
Senior Head of E-Commerce (D2C Growth)
Builds
Online stores, email marketing campaigns, and paid media strategies for multiple D2C brands.
Domain
Fashion & Lifestyle E-Commerce
Deliverable
product features
Required skills
Team leadership, D2C marketing strategy, Performance marketing management, Email marketing, A/B testing, Shopify, Meta & Google Ads, Klaviyo, Budget management, Strategic roadmap planning
Preferred skills
Hands-on execution, Pragmatic problem solving
Technologies
Shopify, Klaviyo, Meta Ads, Google Ads
Responsibilities
Own the strategic roadmap for online shop development; Plan and coordinate marketing campaigns across channels; Analyze performance channel results and prioritize budgets; Lead and develop teams in performance marketing and email marketing.