Performance Marketing Manager
Core
Lead digital acquisition strategy and optimize paid media investment to drive business growth for a consumer-facing digital startup.
Role type
Performance Marketing Manager
Builds
Paid media campaigns, customer acquisition, and retention strategies
Domain
Digital Marketing / E-commerce
Required skills
Paid media strategy, Google Ads, Meta Ads, TikTok Ads, budget management, CAC/ROAS/CPA optimization, A/B testing, attribution modeling, cross-functional collaboration
Preferred skills
AI/automation tools, market trend analysis, strategic experimentation
Responsibilities
Define global Paid Media strategy and investment priorities; Design, launch, and optimize acquisition and retargeting campaigns; Manage investment budget and monitor performance metrics; Identify new growth opportunities through channel experimentation; Collaborate with CRM teams on remarketing and retention strategies; Partner with Product, eCommerce, and Growth teams to optimize the customer journey; Drive a culture of continuous experimentation with A/B tests; Develop attribution and measurement models; Manage relationships with agencies and strategic partners; Present strategic recommendations to leadership.
Seniority
Mid-Senior, hands-on IC