Head of Marketing, Growth Business
Core
Set and own the marketing strategy, brand positioning, and demand generation engine for the Growth Business portfolio to drive awareness, enquiry, and enrolment.
Role type
Senior marketing leader (Head of Marketing)
Builds
Integrated marketing plans, brand identity, and demand generation campaigns for the Growth Business portfolio
Domain
Education / Services / Family-oriented sectors
Required skills
Strategic marketing planning, team leadership, budget ownership, ROI management, brand stewardship, demand generation, stakeholder management, data analytics, cross-functional partnership
Preferred skills
Experience in education or services sectors, exposure to Southeast Asian markets, matrixed marketing model experience, start-up/new-venture environment experience
Technologies
CRM, performance marketing platforms, campaign management tools
Responsibilities
Translate business goals into integrated marketing plans, own the marketing budget and hold the function to clear ROI, lead the marketing team and build capability, partner with enrolment leads and business line owners, optimize campaign performance using data and insight, support new concepts and market entry
Seniority
Senior, hands-on IC with leadership responsibilities