Digital Marketing Executive
Core
Plan, execute, and optimize digital marketing campaigns across online channels to increase brand awareness, website traffic, customer engagement, and lead generation.
Role type
Digital Marketing Executive
Builds
Digital marketing campaigns, content, and paid advertisements
Domain
Digital Marketing
Deliverable
product features
Required skills
SEO, SEM, social media marketing, email marketing, online advertising, Google Analytics, Google Ads, Meta Business Suite, content management systems, campaign optimization
Preferred skills
Design tools (Canva, Adobe Creative Suite), marketing automation, CRM platforms, HTML
Responsibilities
Develop and implement digital marketing strategies, manage social media accounts, create and coordinate content, plan and monitor paid campaigns, conduct keyword research, monitor website traffic and campaign performance, prepare marketing reports, coordinate with internal teams and agencies, identify marketing trends, manage email campaigns, optimize campaigns based on data, ensure brand consistency, support online promotions and product launches
