Digital Marketing Manager (BBS829)
Core
End-to-end ownership of social media and paid advertising to drive enrollment inquiries for a debate and speech education company serving Greater China and Southeast Asia.
Role type
Digital Marketing Manager (End-to-End Owner)
Builds
Digital engagement and inquiry volume for an established education brand
Domain
Education (Extracurricular/Debate & Speech) in Greater China and Southeast Asia
Required skills
Paid social media advertising (Facebook, Instagram, LinkedIn), Content strategy and execution, Graphic design in Canva, Cross-functional coordination, Data-driven inquiry optimization, Market knowledge (Greater China/Southeast Asia)
Preferred skills
Mandarin or Cantonese proficiency, Experience with regional platforms (WeChat, Xiaohongshu), CRM integration
Technologies
Facebook Ads, Instagram Ads, LinkedIn Ads, Canva, CRM systems
Responsibilities
Develop and execute content strategy for social channels, Design static graphics independently in Canva, Plan and optimize paid ad campaigns, Coordinate with in-house video and design teams, Manage content calendar and community engagement, Track analytics to refine inquiry generation strategies
Seniority
Mid-Senior, Hands-on IC
