Senior Product Marketing Manager
Core
Define product positioning, messaging, and go-to-market strategy for complex technical B2B products to drive sales and customer adoption.
Role type
Senior Product Marketing Manager (B2B Technical)
Builds
Commercial assets (pitch decks, battlecards), GTM strategy, and market positioning for Tractian's technology platform.
Domain
B2B Technology / Industrial Technology
Deliverable
product features
Required skills
Product positioning, B2B messaging, go-to-market strategy, competitive intelligence, sales enablement, data analysis, cross-functional influence, hands-on execution, AI fluency, English proficiency
Preferred skills
Industrial technology experience, win/loss analysis, conversation intelligence tools, customer expansion strategies
Responsibilities
Own and evolve product positioning and value propositions; Define sales talk tracks and objection handling; Shape go-to-market architecture and pricing; Analyze sales calls and deal data to refine strategy; Competitor analysis for competitive deals; Provide market insights to Product teams; Adapt global strategy to regional realities; Create commercial assets like pitch decks and battlecards; Track post-launch adoption and feedback.
Seniority
Senior, hands-on individual contributor