Product Messaging Specialist
Core
Shape product stories and narratives connecting product truth, customer insight, and brand storytelling for luxury home appliances.
Role type
Product Messaging Specialist
Builds
Product copy, content briefs, web and e-commerce content, retail and sales tools
Domain
Consumer electronics / Home appliances
Deliverable
product features
Required skills
Copywriting, technical writing, product content creation, research and interviewing, translating complex specifications, writing and editing, AI utilization, digital and retail channel messaging, knowledge management
Preferred skills
PIM systems, CMS platforms, Figma, data analytics, knowledge-management systems, AI-powered content tools
Responsibilities
Develop product narratives from early concept stages, create value propositions and proof points, manage multiple projects across global teams, improve product knowledge capture and maintenance systems
Seniority
Mid-level, hands-on IC